Impact of Coronavirus (COVID-19) on Hospitality Industry


This crucial pandemic situation has affected all the businesses over the globe. This deadly virus is spreading like wildfire and creating a threat in the world. WHO (World Health Organisation) has declared it as public health emergency requiring all governments to take all steps to mitigate its spread. Due to the ongoing situation with COVID-19, the Foreign & Commonwealth Office (FCO) now advised against all but essential international travel. Read all latest information and updates about COVID19 here- https://www.gov.uk/foreign-travel-advice/spain/coronavirus



Check out these tips and recommendations for the Hotel industry to reduce the impact of the virus and combat this pandemic COVID-19 situation-

  • This is the best time to engage with your existing hotel clients. Make strong communication with them by sending them personalized prevention messages, and to stay connected with them.
  • Creating an online platform for the visitors, can help in retaining them in the situation of crises. Hotels can have online sessions, live chat, and online question and answer session to provide support to the customers. This is of great help to be in touch with the clients when all physical hotels have been closed. 
  • Make sure that the company is operating digitally in an uninterrupted manner. For this, place a banner on your site, app and in email signatures, providing a direct contact number or email address wherein customers can make their queries. Clearly mention that what all steps you are taking to maintain the health and safety of your guests and staff. 
  • This is the best time to take advantage of YouTube videos as more and more people are spending time in watching online videos. Create and upload video content related to the virus and its impact on the hotel industry. 
  • Implement Guest retention strategy by providing discounted vouchers to the guests, which can be used by them in future say for next 12 months. Guests can use this voucher to avail certain percentage of discount when they visit the hotel after things settle down.
  • Entertain your guests with cancellations, provide them all possible refunds or deals or offers so that they can book with confidence again in future. Contact all cancelled guests through email to offer them refunds or offers such as Book Now and Avail Later. 

  • Offer deals or offers to the guests so that they can avail open ended vouchers or offers once travel resumes. 
  • Use data of your hotel customers and make a list of their special dates such as birthdays and marriage anniversaries. Send an email offering them additional services if they book your hotel in coming months. You can offer them complimentary spa and salon services, complimentary meals, etc. Which are otherwise chargeable at the hotel. 
  • Focus on social media platforms to educate and create awareness among the clients regarding the virus. Inform your social media fans about what challenger you are facing, what steps you are taking to keep your guests and staff safe.
  • Create posts regarding Frequently Asked Questions regarding travel bookings, cancellations, about your hotel, hotel amenities, etc. You can put this FAQ section on your website and YouTube channel too. 








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